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Since 1912, the Di Martino family has been making pasta in Gragnano, a small town in Naples, using 100% Italian durum wheat semolina from Puglia and spring water from the nearby Mount Lattari. A bronze die is used to shape and extrude the strands, measuring approximately 20 inches, which are then dried at low temperatures. This method gives the pasta a rough texture to allow for perfect sauce adhesion and helps keep the aroma of the wheat intact. It’s a difference you can taste with every bite. The packaging, specially designed for Di Martino by storied fashion house Dolce & Gabbana, is as eye-catching in Southern Italian prints as the spaghetti is mouthwatering.
The motley packaging boasts a riot of hues and whimsical riffs on Italian landmarks – there’s the Duomo of Milan, a Venetian canal, the Colosseum in Rome and the Leaning Tower of Pisa. But the most important imagery is front and center: a happy family enjoying pasta together. Family is the cornerstone of Italian culture, which is why each bag has the joyful motto of ‘La Famiglia, La Pasta, e L’Italia!’ or ‘Family, pasta and Italy!’